I’ve always wanted to be a librarian.
I was a researcher, an archivist, a parliamentary information specialist.
I was a blogger and a website builder and for a few years, I was even a veterinarian assistant (that was a long time ago).
I was a digital marketer, a data analyst, and a social media strategist.
But only when I started doing SEO in 2018, I realised that I have found a way to put all the skills I’ve acquired in the past 2 decades into good use:
- I can do research, to find out what your customers are looking for, and what your competitors are doing.
- I understand data, so I can analyse your website.
- I know content and can plan and build a strategy for you.
- And I can explain all these things to you in a clear and simple way.
So I’ve always wanted to be a librarian, getting the right books into the hands of the right people. But SEO is not that different: it is all about getting the right information into the hands (or screens) of the right people.
I believe in levelling up the playing field for small businesses. I believe we should all have a share of the market. You’ve worked too hard on your business to be overlooked by an algorithm.